About the brand
Kids Preferred, Inc., of East Windsor, New Jersey, makes plush and soft toys, including the World of Eric Carle line that the listed soft book belongs to. Company boilerplate dates the company to 1983, when it says Kids Preferred, Inc. was founded; a 2023 company release says founder Lou Premselaar founded the company in 2005. Both dates are on the record and the conflict is not resolved here, so the page carries the widely repeated 1983 date with this note attached. The company's published address is 81 Twin Rivers Drive East, East Windsor, NJ 08520. Sources: Kids Preferred press release (1983 boilerplate), Kids Preferred 2023 leadership release (2005 line), Kids Preferred homepage (address), Destination Baby listing (Kids Preferred Eric Carle title).
What the brand publishes
No first-party safety, quality, or testing page naming a standard, a lab, or a described testing program was found in this research pass, and no per-item compliance document (certificate or test report) from Kids Preferred was found publicly. The brand's former recall-announcements page no longer resolves (checked October 2026). That absence is consistent with the listed soft book sitting at Compliance-stated on a retailer-stated claim rather than Program-backed: there is no brand testing program to describe.
The honest caveats
None of these recalls touches the listed soft book; each is a different product line.
Wind-up musical toys recall 18-012 \u2014 not the soft book
Wind-up musical plush toys under the Carter's, Child of Mine, Guess How Much I Love You, and Just One You brands, CPSC recall 18-012 (October 19, 2017): parts of the metal wind-up handle detach, a choking hazard. About 587,000 units in the US plus about 1,000 in Canada; six reports of parts detaching, no injuries; free replacement toy.
\u201cMy First\u201d Disney figurines recall 23-127 \u2014 not the soft book
Soft vinyl Mickey Mouse, Minnie Mouse, Buzz Lightyear, and Stitch figurines, CPSC recall 23-127 (February 16, 2023): arms or legs detach, a small-part choking hazard. About 16,140 units in the US plus about 600 in Canada; ten reports of parts detaching, no injuries; full refund.
Primary Sounds vehicles recall, 2006 \u2014 not the soft book
Soft, stuffed sound vehicles (yellow taxi, police car, fire engine), March 30, 2006: hubcaps on the plastic wheels detach, a choking hazard. About 3,500 units; one report of a wheel and hubcap detaching, no injuries; full refund. No recall number was verified from an opened source, so none is printed here.
Three recalls surfaced in targeted searches; that is a search result, not a certified complete recall history. Sources: CPSC 18-012, CPSC 23-127, 2006 recall roundup.
