About the brand
Lovevery was co-founded in 2015 by Jessica Rolph and Roderick Morris; the first product was the Play Gym in 2017, and the stage-based Play Kits subscription followed in 2018. The US importer of record is Lovevery Inc., of Boise, Idaho. Lovevery's own FAQ describes its products as made with sustainably sourced, non-toxic materials, organic cotton, sustainably harvested wood, and baby-safe finishes. Sources: Jessica Rolph biography, CPSC recall 22-730.
What the brand publishes
Lovevery's Help Center article (updated September 19, 2024) states its products are tested to meet, and in many cases exceed, global regulatory safety standards, naming ASTM F-963, EN-71, and CPSIA, with the standards each product meets listed on the bottom of the box or in the in-box insert. The article does not describe testing steps, frequency, or third-party versus in-house testing, and names no lab — so this page does not overstate it as a described program. Source: Lovevery Help Center testing article.
The honest caveats
Ball Run recall 24-098 — limited 2023 units
Slide & Seek Ball Run with wooden knobs, CPSC recall 24-098 (February 1, 2024), partly touches one listed entry and needs care: the Ball Run is a component of the Babbler Play Kit (13–15 months), which is the representative kit for the site's Toddler Play Kits series entry. The recall is limited to identified 2023 units (wooden knob, no Lovevery logo engraved on the bottom, no green sticker inside the door wall) — it does not mean current Babbler kits are recalled, and the other five listed Lovevery entries are not named in it.
Inspector cup recall 22-730 — kit not listed
Drinking Cup with handle in The Inspector Play Kit, CPSC recall 22-730 (February 17, 2022), affects no listed product; the Inspector kit is not listed here.
Sources: Lovevery Ball Run recall page, CPSC 22-730.
Why this brand sits where it sits
On the list
The Senser Play Kit
A stage-exact kit for months 5–6: a spinning rainbow, a magic tissue box, a Montessori ball, and a tummy-time wobbler, with a play guide for ways to play. $88 per kit on subscription; skip or cancel anytime.
The Play Gym
An activity gym for the whole first year: a batting toy, learning cards, an organic cotton ball, and a silicone teether across five developmental zones. The mat and Learn to Focus Zone are machine-washable (cold, gentle; air dry); wooden and plastic parts wipe clean. $150, direct from Lovevery.
The Explorer Play Kit
A stage-exact kit for months 9–10: a stainless steel Tip & Turn, transparent Tube Tower, Montessori egg cup, stainless steel jingle keys, pincer chime ball, 'How I Feel' board book, roll & build cone set, and a bright play scarf, with a play guide. $88 per kit on subscription; skip or cancel anytime.
The Thinker Play Kit
A stage-exact kit for months 11–12: an organic cotton baby doll (skin-tone options), bottle and swaddle, wooden peg drop, sliding top box, 'Animals I See' mini book, sensory switchboard, pincer puzzle, and opposite balls, with a play guide. $88 per kit on subscription; skip or cancel anytime.
The Block Set
Seventy solid-wood pieces: 15 colorful cubes, half cylinders, 18 planks in 18 colors, 9 geometric shapes plus 2 arches, 4 play people, wheels, dowels, and a toggle string that turns the storage box into a pull car — plus 6 threading blocks, a drawstring bag, and an activity guide with 20+ activities. $95, direct from Lovevery.
The Toddler Play Kits (series)
The continuing toddler series, one kit about every three months: Babbler (13–15 months), Adventurer (16–18), Realist (19–21), and Companion (22–24). Each kit is $132 on subscription, skip or cancel anytime; the linked kit is the Babbler, the first in the series.